Bottom Of The Pyramid

· Introduction to THE BOTTOM OF THE PYRAMID

To watch the video : click here

 The « Bottom of the Pyramid » is an expression which was proposed by professor Prahalad, to describe the poorest people in the world. They are the four billion people that are living with less than two dollars a day.

In his book The fortune at the Bottom of the Pyramid, Prahalad explains that it would be far wiser to consider these people as a potential market, instead of seeing them as victims. It would be a more efficient way to eradicate poverty in the world.

  In his book, Prahalad also gives some examples of current projects that follow this idea, and how the new technologies can help creating these new markets.

However, his ideas do not have unanimous support. In fact, some opponents claim that Prahalad’s ideas cannot be applied everywhere. Yet, this new concept has changed dramatically the vision of the Third World and now sparks off a true debate between researchers.

· Team members

This video was done by Lucille B, Maxime C, Guillaume F, Pierre G, Vincent M, Anaïs N, Laurène S.

· Bibliography for curious people

If you are curious and if you want more information on the subject, have a look to these links:

- Coimbatore Krishnarao Prahalad: The fortune at the bottom of the Pyramid (http://books.google.com )

- Aneel Karnani: The Mirage of Marketing to the Bottom of the Pyramid

- Suparna Chatterjee: “Selling to the Poor” Reflection, Critique, and Dialogue http://warrington.ufl.edu/academics/pdbp/docs/proposals/2009_SuparnaChatterjee.pdf

- http://www.wri.org/