Corporate Social Responsibility

· The corporate social responsibility.

To watch the video : click here

Nowadays more than ever, businesses have a much more important role to play in supporting society. That is the reason why the notion of corporate responsibility is at stake in our society.

Corporate Social Responsibility (CSR) is a description of the role that the company plays serving many different stakeholders like the society, employees, the state, shareholders, Non Governmental Organizations.

More precisely, today many businesses are trying to find simultaneously the way to do well financially while at the same time doing something positive for society and environment.

However, there are some issues dealing with CSR regarding the fundamental purpose and nature of business: making profit.

Some people wonder if this corporate social responsibility movement is sincere. Critic people describe it as a hypocritical concept.

The critics emphasize the real motivation of some companies which are undertaking CSR programs. Indeed some of them start CSR programs for the commercial benefit they enjoy through raising their reputation with the public or with the government.

We may wonder: can we blame a company that is claiming we have to protect the environment?

Even if it is for its green communication, it is a way to lead people to others horizons.

· Team members :

Thanks to Clémentine L, Vincent M, Maxime D-C, we have learned more about corporate social responsibility.

· Bibliography :

If you are curious and if you want to go further on this subject have a look to these links.

- www.youtube.com

- www.wikipedia.org

- http://ec.europa.eu