the Three Bottom Line approach.

the three Bottom line approach is a way to calculate and estimate the GLOBAL PERFORMANCE of a company.

1st Bottom line is about ECONOMICAL RESPONSABILITY  ( owners and shareholders are concerned)

Owners and stakeholders are looking at profit, ROI, ROE, Economic growth, cost savings....

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2nd Bottom Line is about SOCIAL RESPONSABILITY ( workers and managers of the company are concerned)

Workers and managers care about standard of living, education, community and equal opportunities...

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3rd Bottom Line is about ENVIRONMENTAL RESPONSABILITY     (the environment and stakeholders concerned)