Eco-chic

· Introduction to the Eco chic Concept:

To watch the video : click here

Eco chic is an expression more and more used in our western societies.

Eco chic is a combination of fashion and, social and environmental responsibility in our consumption.

Indeed, nowadays consumers are more and more aware about their consumption.

We can hear some people saying that consumers have now “a green conscience”. This expression means that they are looking for a responsible purchase in terms of environmental impact and social impact. Eco chic includes as well the recycled goods, the second hand concept, the naturally replenished products, the organic materials, and the carbon neutral consumption, as the fair-trade, the tailor-made, the craft industry or even the vegan products.

The eco chic concept is not only about clothing, it can be extended to all products that can be consumed and with which you want to be trendy.

Eco chic is a whole mentality led by blogger communities, specialized press, individuals interested in the green debate.

Moreover the major players in this field of eco chic tendency are the companies. Indeed, in the way they choose their suppliers and their supply chain processes, these companies will be eco chic or not.

To conclude this introduction about eco chic, we can underline the fact that both consumers and companies are involved in this “green concept”.

· Team members :

Thanks to Marie D, Kenza R, Phuong-Lien T-T, we have learned more about Eco chic.

· Bibliography :

If you are curious and if you want to go further on this subject have a look to these links.

The Fashion Paradox by Sandy Black

www.greenlivingtips.com

www.eco-chick.com

www.ecochicinternational.com

www.greengirlsglobal.com